Suncoast Surf Shop Shop started back in 1966 when no other surf shops existed in the St. Petersburg, Florida area. Owner Joe was going to be an airplane mechanic, only they sent him home to get a haircut, never to return, hence the new job, surf shop owner. Suncoast started with $300, a few surfboards, 12 tee shirts, a bottle of red wine and some surfboard stickers. In the 60s things were a little different.
Suncoast Surf Shop has survived into the 21st century and Joe continues to personify the surfer lifestyle on the Gulf coast.
Many thanks to videographer Chris Moriarty and JoJo Braddock for helping to preserve Florida’s surfing history!